Welch Design

Textiles / Print Illustration / Art for Licensing / Graphic Design

Artist Profile



I graduated from Southern Illinois University with a Commercial Art degree and have been working in the field of illustration and design ever since. After spending many years as a designer in Chicago ... including five years spent designing packaging for Kenner Toys ... I moved to the East Coast and held positions as Senior Art Director for the in-house Art Department at American Express, and as Promotion Art Director for Parents Magazine and Child Magazine.

Currently based in beautiful northern New Jersey, Welch Design was launched in 1996. My illustrative focus has been two-fold—designing for surface/textiles and for children’s picture books. I’ve been fortunate enough to work with some great clients, and have illustrated product-driven textiles for Hasbro, packaging for Fisher-Price, and a Kindergarten Reader for Scott-Foresman.

Whatever the project, my goal is to create art that inspires thought, evokes a smile, and serves a purpose. Whether creating a funny character or an everyday object, I use unusual colors, lines that sometimes don’t connect and seemingly impossible patterns jig-sawed together to become a strange and perfect new world filled with humor and surprise.

Thanks for stopping by!
Cheryl Welch